Nike - Pegasus Premium Launch

To launch the new Pegasus Premium, I led the creative delivery of Nike’s most responsive trial ever — transforming the London Eye into a dynamic “Power Pod” experience. Elite athletes and influencers, including Sir Mo Farah, Nafi Thiam, and Jakob Ingebrigtsen, ran in interactive pods equipped with treadmills that captured and visualized their energy in real time. As they ran, light and sound displays intensified, turning the Eye into a glowing symbol of performance and unity.

The spectacle extended across London with projection mapping on County Hall, synchronized wireless lighting on the Eye itself, immersive AV, and a VIP athlete space designed for unboxing, seeding, and brand storytelling.

Results:

📲 19.1M TikTok reach (+32% above forecast)

🎥 1.1M Instagram Reel plays, 733K users reached

⚡ 83% above-average engagement rate

🌍 Global traction across multiple markets

By fusing performance, technology, and culture, the Pegasus Premium launch created an unforgettable showcase of Nike’s most responsive running shoe yet.